Free templates

Follow-Up Message Templates

Copy-ready SMS and email templates for every stage of lead follow-up, from the first reply to the review request. Works in GoHighLevel or any CRM.

Tip: keep SMS under about 160 characters where you can, include your business name, and add opt-out wording such as “Reply STOP to opt out” to your first message.

Instant reply (SMS)

Sent within a minute of a form or ad lead.

Hi {{first_name}}, it's {{agent_name}} at {{business_name}}. Thanks for asking about {{service}}! Quick question so we can help: {{qualifying_question}}

Instant reply (email)

Pairs with the SMS above.

Subject: Your {{service}} request, {{first_name}}

Hi {{first_name}},

Thanks for reaching out to {{business_name}} about {{service}}. Here's what happens next:

1. We'll call or text you shortly to understand what you need.
2. If it's a good fit, we'll book a {{appointment_type}} at a time that suits you.

Prefer to pick a time now? Book here: {{booking_link}}

Talk soon,
{{agent_name}}
{{business_name}} · {{phone}}

Day 1 nudge (SMS)

For leads who haven’t replied.

Hi {{first_name}}, just checking you saw my message about {{service}}. Would {{slot_1}} or {{slot_2}} work for a quick chat?

Day 10 yes/no (SMS)

A simple question that revives quiet leads.

Hi {{first_name}}, are you still looking for help with {{service}}? A quick yes or no is perfect.

No-show recovery (SMS)

Sent 15 minutes after a missed appointment.

Hi {{first_name}}, we missed you today at {{time}}. No worries! Would you like to rebook? Here are the next openings: {{booking_link}}

Appointment reminder (SMS)

Sent the day before.

Reminder: your appointment with {{business_name}} is tomorrow at {{time}}. Reply C to confirm or R to reschedule.

Review request (SMS)

Sent after a completed job or visit.

Thanks for choosing {{business_name}}, {{first_name}}! If we did a good job, would you mind leaving a quick review? It really helps: {{review_link}}

Reactivation (SMS)

For past customers or old leads who opted in.

Hi {{first_name}}, it's {{business_name}}. It's been a while since your {{last_service}}. {{reason}}. Want me to send a few times this week?

FAQ

Follow-Up Message Templates FAQ

Straight answers to what buyers ask us most. Don't see yours? Ask on a free call.

Ask us directly

Yes. Paste them into workflow SMS and email actions and replace the {{placeholders}} with GoHighLevel custom values or contact fields, such as {{contact.first_name}}.

Plan six to ten touches over about two weeks across SMS, email and calls, then move unresponsive leads to slower nurture. Stop as soon as the lead replies or books.

Yes. Collect clear consent on your forms, identify your business in messages and honor STOP replies. In the US, business texting also requires A2P 10DLC registration.

Always use the lead’s name and the service they asked about. Specific, short messages get far more replies than generic templates.

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