Instant reply (SMS)
Sent within a minute of a form or ad lead.
Hi {{first_name}}, it's {{agent_name}} at {{business_name}}. Thanks for asking about {{service}}! Quick question so we can help: {{qualifying_question}} Free templates
Copy-ready SMS and email templates for every stage of lead follow-up, from the first reply to the review request. Works in GoHighLevel or any CRM.
Sent within a minute of a form or ad lead.
Hi {{first_name}}, it's {{agent_name}} at {{business_name}}. Thanks for asking about {{service}}! Quick question so we can help: {{qualifying_question}} Pairs with the SMS above.
Subject: Your {{service}} request, {{first_name}}
Hi {{first_name}},
Thanks for reaching out to {{business_name}} about {{service}}. Here's what happens next:
1. We'll call or text you shortly to understand what you need.
2. If it's a good fit, we'll book a {{appointment_type}} at a time that suits you.
Prefer to pick a time now? Book here: {{booking_link}}
Talk soon,
{{agent_name}}
{{business_name}} · {{phone}} For leads who haven’t replied.
Hi {{first_name}}, just checking you saw my message about {{service}}. Would {{slot_1}} or {{slot_2}} work for a quick chat? A simple question that revives quiet leads.
Hi {{first_name}}, are you still looking for help with {{service}}? A quick yes or no is perfect. Sent 15 minutes after a missed appointment.
Hi {{first_name}}, we missed you today at {{time}}. No worries! Would you like to rebook? Here are the next openings: {{booking_link}} Sent the day before.
Reminder: your appointment with {{business_name}} is tomorrow at {{time}}. Reply C to confirm or R to reschedule. Sent after a completed job or visit.
Thanks for choosing {{business_name}}, {{first_name}}! If we did a good job, would you mind leaving a quick review? It really helps: {{review_link}} For past customers or old leads who opted in.
Hi {{first_name}}, it's {{business_name}}. It's been a while since your {{last_service}}. {{reason}}. Want me to send a few times this week? Put them to work
These templates map to the follow-up cadence in our GoHighLevel guide.
When to send each message, on which channel, and the stop conditions you need.
Read the guideThe ten-minute GoHighLevel workflow that texts every missed caller.
Read the guideWe build, test and monitor the full system, with AI replies.
See the serviceFAQ
Straight answers to what buyers ask us most. Don't see yours? Ask on a free call.
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