Voxil AI

Free tool

Lead Loss Calculator

Estimate how much revenue missed calls and unanswered leads cost you each month, and how much AI answering and follow-up could win back. Runs in your browser; nothing is saved.

Your numbers

400

All calls and web/ad leads combined.

25%

Unanswered calls, voicemails and leads not contacted within an hour.

45%

Exclude spam, existing customers and wrong numbers.

30%

Share of answered opportunities that become customers.

$450

Average first-purchase value (or lifetime value if you prefer).

60%

Conservative default. Not every lost lead can be won back.

Revenue at risk

$0

per month · $0 per year

Recoverable with AI answering & follow-up

$0

per month · $0 per year

0

missed opportunities / mo

0

lost customers / mo

Want to recover it?

We’ll map the fastest fix, usually AI answering, missed-call text-back or instant lead follow-up, on a free 30-minute call.

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Estimates only, based on the numbers you enter. Formula: calls × missed share × opportunity share × close rate × average value. Recoverable = revenue at risk × recovery share.

Why it matters

Speed and coverage decide who wins the job

Research on lead response shows how steeply the odds fall with delay.

7×
more likely to qualify a lead when firms tried to contact it within an hour, versus an hour or later.
Harvard Business Review, “The Short Life of Online Sales Leads”, 2011
100×
drop in the odds of contacting a lead when calling after 30 minutes instead of within 5 minutes.
Lead Response Management Study (Oldroyd / InsideSales), 2007
62%
of calls to small businesses went unanswered in a widely cited 411 Locals study.
411 Locals small-business phone study, 2016
23%
of companies studied never responded to the web lead at all.
Harvard Business Review, “The Short Life of Online Sales Leads”, 2011
AI Phone Answering AI Follow-Up System Missed call statistics

FAQ

Calculator FAQ

Straight answers to what buyers ask us most. Don't see yours? Ask on a free call.

Ask us directly

Missed calls × share that are genuine new opportunities × your close rate × average customer value gives monthly revenue at risk. The recoverable figure applies the recovery rate you choose.

Be conservative. Not every missed caller can be won back even with instant answering. We default to 60% for calls answered by AI instead of voicemail; adjust to your own experience.

Most phone systems and VoIP providers report answered versus missed calls. If you use GoHighLevel, CallRail or RingCentral, check the call reporting dashboard.

No. The calculator runs entirely in your browser; nothing you enter is sent or saved.

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