Free tool

Speed-to-Lead Scorecard

Five quick questions grade how fast and how persistently you respond to new leads, with a score out of 100 and the specific fixes that would raise it most.

How fast do new web and ad leads usually get a first response?
What happens to calls after hours and on weekends?
How many follow-up attempts does a lead get if they don’t reply?
Which channels do you use to follow up?
Do you track response time and booked rate by lead source?

Your speed-to-lead score

0/100

Biggest improvements

  1. Send an instant SMS and email and place a call within a minute. See speed-to-lead automation.
  2. Cover nights and weekends with an AI receptionist or at least missed-call text-back.
  3. Build a multi-channel follow-up sequence with stop conditions.
  4. Combine calls, texts and email; different leads respond on different channels.
  5. Track speed to lead and booked rate per source so you can see what is working.

Want a perfect score?

We set up instant response, after-hours answering and follow-up, usually in under two weeks.

Book a free strategy call

Why it matters

Minutes decide who wins the lead

The scorecard weights the factors that most affect whether a lead becomes a customer.

First response speed

Leads often contact several businesses. The first useful reply usually sets the terms of the conversation.

Coverage

Evenings and weekends are when many people search and call. Voicemail is where many of those leads end.

Persistence

Most leads need several touches across channels before they reply. Many businesses stop after one.

FAQ

Speed-to-Lead Scorecard FAQ

Straight answers to what buyers ask us most. Don't see yours? Ask on a free call.

Ask us directly

Under five minutes is a strong target, and under one minute is better. Research on lead response has found the odds of reaching and qualifying a lead fall sharply as response time grows.

Each answer earns points, weighted toward first-response speed and after-hours coverage, which have the biggest effect on conversion. The maximum is 100.

The fastest wins are usually an instant automated reply to every new lead and missed-call text-back, both of which can be set up in days.

No. The scorecard runs in your browser and nothing is sent or saved.

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Book a free 30-minute strategy call. We'll map the agents, automations and integrations worth building first, and tell you honestly what isn't.

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