- White labeling GHL means your domain, logo, colors and email, so clients see your brand everywhere.
- The core steps are a custom app domain, branding, an email sending domain and a support setup.
- A branded mobile app is a paid add-on; the free LeadConnector app works in the meantime.
- Snapshots turn your best client setup into a repeatable product.
- Automate onboarding so a new client goes from payment to a working account without manual steps.
GoHighLevel was built for agencies, and white labeling is one of its biggest advantages. Done properly, your clients log in at your domain, see your logo, receive emails from your brand and contact your support team. They never need to know what platform sits underneath. This guide walks through each part of the setup.
What “white label” covers in GoHighLevel
| Element | What clients see | Where it’s set |
|---|---|---|
| App domain | app.youragency.com instead of the default domain | Agency settings, plus a DNS CNAME record |
| Branding | Your logo, favicon and colors | Agency settings |
| System emails from your domain | Email services settings and DNS records | |
| Desktop app | A branded desktop app | Included on higher plans |
| Mobile app | LeadConnector by default, or your own branded app | Paid add-on for a branded app |
| Support | Your help center, chat and phone | Custom menu links and your helpdesk |
Step 1: Set up a custom app domain
Choose a subdomain such as app.youragency.com. Add the CNAME record GoHighLevel provides in your DNS settings, then enter the domain in agency settings. Wait for SSL to provision before sending clients the new login URL. Use a subdomain you’ll keep for years, because changing it later means new links for every client.
Step 2: Apply your branding
Upload a logo sized for the sidebar, set a favicon and choose brand colors. Rename the platform in client-facing places where options allow, and replace default help links with your own support resources.
Step 3: Configure your email sending domain
System notifications and client emails should come from your domain. Set up a dedicated sending subdomain with SPF, DKIM and DMARC records. This protects deliverability for every client and keeps your main domain’s reputation separate.
Step 4: Decide on the mobile app
Clients can use the free LeadConnector mobile app straight away. If you want the app listed under your agency’s name in the App Store and Google Play, HighLevel offers a branded mobile app as a paid add-on. Many agencies start with LeadConnector and upgrade once they have enough clients to justify it.
Step 5: Build snapshots
A snapshot is a copy of a fully configured sub-account: pipelines, workflows, funnels, calendars, custom fields and templates. Build one per niche you serve, such as roofing, dental or real estate, and load it into each new client account. Keep a changelog so you know what each snapshot version includes. We build these as a service in GHL snapshots.
Step 6: Automate client onboarding
- A client pays through your checkout or proposal.
- A workflow (or SaaS mode, see our SaaS mode guide) creates the sub-account and loads the right snapshot.
- The client receives a branded welcome email with login details and an onboarding form.
- Form answers fill custom values, so the account is ready with their name, phone and hours.
- Your team gets a task list for A2P registration, domain connection and a kickoff call.
Step 7: Set up support
White labeling only works if clients come to you for help. Add your help center link to the sidebar, connect a chat widget to your own support inbox, and create short video walkthroughs for common tasks. If support load becomes a problem, a white label support desk can handle tickets in your name.
Common white label mistakes
- Sending clients the default login URL before the custom domain is live.
- Using your main domain for bulk email instead of a sending subdomain.
- Building every client account by hand instead of from a snapshot.
- Forgetting A2P 10DLC registration for each client’s texting.
Want your agency platform set up properly? Our agency partner program and GHL white label SaaS service cover the full build.
Written by Ahmad Ali, GoHighLevel Specialist
Ahmad builds and fixes GoHighLevel accounts: pipelines, workflows, funnels, snapshots and GHL AI, set up so teams can actually run them.